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Take the Guesswork Out of Go-to-Market

Under-a-quarter market research empowering B2Bs to gain the competitive high ground, stop living and dying by the quarter, and go to market with so much insight it’s almost unfair.

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Join a network of peers learning from B2B insiders

Exclusive resources and interviews with thought leaders and niche experts delivered to your inbox.

Most business leaders think they know their market. Our clients know they do.

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Every company needs market intelligence to grow

Intelligence that would take a lot of the guesswork out of growth if you had access to it as you scaled.

But, if you're like more than 60% of B2Bs, you don't. As you grew, your teams became siloed, and you lost access to that critical intelligence.

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This is intel that in the early days, you heard directly from buyers

Because as an early startup, everyone talked with buyers and customers everyday. They learned things like:

  • How your brand is perceived by buyers in your category
  • How buyers evaluate alternative solutions
  • The REAL reasons you keep losing deals
  • How to position your solution as must-have instead of a nice-to-have

If you still had the answers to these questions, you’d be hitting growth targets 

But if you're like most B2Bs, you don't have real answers to these questions. 

If you're in the majority, what you actually have are brainstorms, highest-paid people's opinions, ad-hoc surveys, and over-the-shoulder competitive analysis—NOT facts

You have what we call a 'Buyer Blind Spot'.

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The answers to these mission-critical questions are hiding behind your Buyer Blind Spot.

The most competitive intelligence doesn't come from competitors. 

It comes from buyers, people who have recently made a purchase in your category, and customers, your post-implementation, closed/won accounts who are actively using your solution.

That’s what we do at CII.

We help B2Bs close their Buyer Blind Spots and gain critical market intel by actually talking to your buyers. And they tell us stuff. Stuff they don't even tell your sales teams.

So, yeah. It's pretty awesome.

SOLUTIONS

Insights to update your GTM playbook

and THRIVE the times

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Market Pulse

A 30,000 ft. overview of your market, direct & indirect competitors, and value matrix with direct insights from buyers in your category.

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Target Account Profile

Buyer's journey map, Target Account Profile, and Buying Committee Profile—everything you need to create a successful ABM strategy. 

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Playbook Foundations

An analysis of your last +/- 10 deals, retention analysis with upsell and renewal opportunities, and messaging to start building a sales playbook.

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How well do you know your buyers? Go from guesswork to total market clarity in under a quarter.

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