E: 13 Becoming Relevant and Staying Relevant with Ardath Albee
Author, speaker, and widely recognized authority on B2B buyer personas, Ardath Albee is talking about relevance: Becoming relevant and staying relevant as an individual or a company. Here is one of our favorite quotes from Ardath from our conversation:
"If you write for everybody, you engage nobody."
Ardath also shares:
✅ The unexpected project she's working (hint: it's HUGE!)
✅ An enormous personal loss and emerging personal transformation
✅ Thought leadership and predictions from the past coming true today
✅ What it takes to become relevant and stay relevant
ABOUT ARDATH ALBEE
Ardath Albee is an author, speaker and the CEO and B2B marketing strategist for her consulting firm, marketing interactions inc where she works with companies like Cisco, Adobe, Autodesk Radius, TransUnion and Demandbase to create and leverage persona driven digital content marketing strategies that contribute to downstream revenues. In this episode, she shares her insights, the best business advice she ever received, and walks us through a relatable challenge, and how she solved it.