Today we’re hearing from none other than Shari Johnston, Founder of Women in Revenue, Partner at Winning by Design, and B2B marketing leader with a long track record as an account-based marketing expert.
One thing that we love about Shari is that she walks her talk, from managing the change behind strategies like account based to initiating a movement in the B2B space to elevate women professionally.
In this episode Shari talks about some of the less obvious truths about ABM, like what companies need from their leadership team in order to make new programs STICK.
ABOUT SHARI JOHNSTON
Shari Johnston is a B2B marketing leader and speaker who is passionate about scaling fast startups through innovative marketing strategies. She frequently speaks at industry events on topics including account based marketing, demand generation, digital marketing, women in tech and marketing leadership. She's a Martech advisor, columnist and founding board member of Women in Revenue.