E12: Relationships Aren't Quantitative with Jeffrey Eisenberg
What’s the ROI of smiling at your spouse?
Buyer Legends CEO Jeffrey Eisenberg poses this question in E12.
Here and there, the consequences of not smiling at your spouse are probably nothing. But over time, not smiling could be the DOWNFALL of the relationship.
But smiling is such an...intangible gesture.
How would you quantify that?
The answer—is you probably can't.
And it's the same in customer relationships.
ABOUT JEFFREY EISENBERG
Jeffrey Eisenberg is a recognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation.
He is also the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?”, and most recently, "Be Like Amazon". He has written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com. Jeffrey has been a speaker and delivered the keynote speech at conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa, AD:Tech Miami, Search Engine Strategies Latino, NAB, Canadian Marketing Association and at corporate events like Intel’s retail customer appreciation summit.
In 1998, Jeffrey co-founded FutureNow Inc. and served as CEO until September 2009. During his tenure at Future Now he helped businesses generate more engagements, leads, subscriptions, and sales with the framework he co-invented, Persuasion Architecture®. His proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Google, that have consistently enjoyed dramatic improvement in online sales and lead generation.