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E15: Revenue in 20/20 with Udi Ledergor


Show Notes

Gong CMO, Udi Ledergor is this week's guest on Insider Insights and this interview is insights-packed from beginning to end!
Udi walks us through two levels of insight from Gong's unmatched repository of sales data and his 20+ years of experience throughout this conversation:
1) Sales advice for reps
✅ What your talk time ratio should be on a customer call
✅ How many discovery questions should you ask
✅ This is for everyone—write how you speak
2) Strategic advice for sales and marketing leaders
✅ How to get the attention and interest of high-level decision makers with messaging
✅ How to get budget when there is no line item for your solution
✅ Which time-tested messaging framework Gong uses
If you've ever been knocked down to lower level decision makers as a sales rep, needed to pivot in your messaging to show value and stay top of mind in the minds of decision makers, or want to learn more about Udi (like what he does in his spare time and why he's not on Twitter) don't miss this episode!
Udi Ledergor is the CMO at Gong and a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies in B2B tech and author of the #1 Amazon Best Seller - The 50 Secrets of Trade Show Success. 
Never Split the Difference: https://amzn.to/3aRRSuT
The 50 Secrets of Trade Show Success: https://amzn.to/34l3CUf
*Follow Udi on LinkedIn to see how his team at Gong is pivoting event strategy for #WFH

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