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E16: Operationalizing Customer Insights with Georgiana Laudi


Show Notes

Do you know a lot about your customers? And if you do, do you struggle to find ways to put those insights into action?  

 
Something we don't believe in is trying to fill a leaky bucket, which is something companies without operationalized customer insights are often unintentionally invested in.
 
This week's guest, Georgiana Laudi, agrees, and she's here to demystify the low-touch SaaS approach to customer insights and how to operationalize them.
 
 
There are a lot of great insights in this interview, including interesting predictions about the world of SaaS (is moving down market the next big thing?!). 
 
Find out!
 
ABOUT GEORGIANA LAUDI
Georgiana Laudi is a SaaS Marketing & Growth Advisor who helps companies like Sprout Social, Unbounce and Appcues turn customer insights into revenue generating outcomes. She's also the Co-founder of Forget the Funnel, a program for marketers, founders, and the product leaders to create scalable customer led growth.
 
GEORGIANA’S FAVORITE BUSINESS RESOURCE
Obviously Awesome: https://amzn.to/3aUv9hN
 
HOW TO REACH GEORGIANA
Twitter: @GGIIAA
Email: gia [at] heyelevate [dot] com

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