E16: Operationalizing Customer Insights with Georgiana Laudi
Do you know a lot about your customers? And if you do, do you struggle to find ways to put those insights into action?
Something we don't believe in is trying to fill a leaky bucket, which is something companies without operationalized customer insights are often unintentionally invested in.
This week's guest, Georgiana Laudi, agrees, and she's here to demystify the low-touch SaaS approach to customer insights and how to operationalize them.
There are a lot of great insights in this interview, including interesting predictions about the world of SaaS (is moving down market the next big thing?!).
ABOUT GEORGIANA LAUDI
Georgiana Laudi is a SaaS Marketing & Growth Advisor who helps companies like Sprout Social, Unbounce and Appcues turn customer insights into revenue generating outcomes. She's also the Co-founder of Forget the Funnel, a program for marketers, founders, and the product leaders to create scalable customer led growth.