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E17 Katie Martell: Taking a Stand - The Anatomy of Thought Leadership


Shownotes

Join us in this episode as Katie breaks down the anatomy of true thought leadership: What it is, what it isn't and why it's so important for brands to choose their battles and ultimately take a stand.
 
Katie also shares:
  • PR advice for executives
  • A recent challenge with a client (market leader at risk of losing mindshare)
  • How brands can uplevel performance instead of pander under pressure

 

THE PANDERMONIUM TRAILER IS LIVE! 
 
👉  https://bit.ly/3ap9rB9  👈
 
ABOUT KATIE MARTELL
Katie Martell is an on-demand communications strategist based in Boston, MA. At the time of this recording, she is working on a documentary exploring the intersection of marketing and social movements. She's also host the live socialcast, Exceptional Truths.
 
Katie has been a startup CMO and entrepreneur and served as the Executive Director of Boston Content.
 
 
She is a frequent speaker and emcee at industry events (and virtual events)!
 
KATIE'S FAVORITE BUSINESS RESOURCE
 
HOW TO REACH KATIE

 

OTHER RESOURCES

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