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E18: Video Marketing for Any Channel with Dave Gerhardt


Show Notes

Dave is regarded as one of today’s leading brand builders in B2B (named a 2019 Comparably Top Marketing Leader).

At the time of this recording he was VP of Marketing at Drift where he started as Sr. Marketing Manager & first full-time marketing hire. Since joining he helped Drift grow from $0 to eight-figures+ in revenue, created the category of Conversational Marketing, and become one of the fastest growing SaaS companies of all-time (backed by CRV, General Catalyst, and Sequoia). Now he's CMO at Privy.com.

💡 Today Dave is opening up about some of things in marketing that he's incredibly excited about right now, a major business challenge from his time at Drift, and some of the best business advice he's ever received! 💡

 
ABOUT DAVE GERHARDT
Dave is regarded as one of today’s leading brand builders in B2B (named a 2019 Comparably Top Marketing Leader). At the time of this recording he was VP of Marketing at Drift where he started as Sr. Marketing Manager & first full-time marketing hire. Since joining he helped Drift grow from $0 to eight-figures+ in revenue, created the category of Conversational Marketing, and become one of the fastest growing SaaS companies of all-time (backed by CRV, General Catalyst, and Sequoia). Now he's CMO at Privy.com.
 
Dave has guest lectured at Harvard Business School, he's the co-author of the #1 best-selling book on Conversational Marketing (10,000+ copies sold) with Drift CEO David Cancel and co-creator of HYPERGROWTH, the world’s fastest growing modern business event, which will reach 10,000 people across Boston, San Francisco, and London in 2019.
 
DAVE'S FAVORITE BUSINESS RESOURCE
Influence by Robert Cialdini: https://amzn.to/35eqSDD
Scientific Advertising by Claude Hopkins: https://amzn.to/35eqSDD
 
HOW TO REACH DAVE
Searchable on most platforms
 
OTHER RESOURCES
Dave has a well-kept secret that we want to share with you. After leaving Drift, he created a platform on Patreon where he actively mentors hundreds of marketers. The content he shares over there is non-stop with daily insights, monthly AMAs, podcasts, a Facebook Group, and even Zoom calls.
 
Check out this incredible mentorship opportunity patreon.com/davegerhardt

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