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E21 The Bias Factor: How Cognitive Bias Impacts Your Marketing with Jeffrey Eisenberg

 

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Welcome to Expert Insights, a new Insider Insights series where we learn about a timely and relevant B2B topic from a subject-matter expert. Today we're excited to have Jeffrey Eisenberg back on to talk about cognitive bias. If you haven’t already, you can listen to the first episode with Jeffrey here.

Jeffrey Eisenberg is the CEO of BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative. He’s also, along with his brother Bryan, the co-inventor of the concepts “Conversion Rate Optimization” and “Persuasion Architecture”. Their most recent book is “Be Like Amazon, Even a Lemonade Stand Can Do It”.

JEFFREY’S FAVORITE BUSINESS RESOURCE

Be Like Amazon: https://amzn.to/2ut1VWN

BuyerLegends.com

BryanEisenberg.com

HOW TO REACH JEFFREY

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