Go to market with so much insight it's almost unfair
Close your Buyer Blind Spot with competitive market intel
Get all of the intel you need to create a highly competitive GTM strategy—in under a quarter. That's less time than it takes to purchase and implement data & analytics technology.
WHAT YOU GET
Customer intelligence for GTM success
TARGET ACCOUNT PROFILE
SO YOU CAN
Gain the competitive high ground
Identify trends that impact demand
Discover how your brand is perceived
Learn how your brand is perceived against a backdrop of underlying industry trends and shifts in your market.
Know when to pivot
Make data-driven decisions about resource allocation. Surface new revenue opportunities and sunset strategies that are no longer helping you reach your next big milestone.
Lean into change
Change is constant—from the pandemic to emerging technology to new generations entering the workforce. The only real variable how you will respond.
Uncover hidden revenue drivers
Find out where customers experience value
Discover unknown use cases and elements of perceived value so your team can have better conversations, spend less time feature dumping and more time closing.
Increase solution awareness
Identify opportunities for value-adds & upsells for customers who aren't taking full advantage of the suite of solutions you offer.
Boost acquisition, retention, or both
Identify your highest priority revenue opportunities in the next 12-18 months—net new, upsell & renewal (or both) and focus resources in those areas.
Take your solution from nice-to-have to must-have
Segment your market
Most companies segment their market and buyers based firmographics and role. We segment your buyers based on behavior so you can link your solutions to their individual, ‘must-have’ outcomes rather than making role-based assumptions on value.
Customize your solutions
What works well for one segment of your buyers can create friction for others. Understand the variations in segments of your buyers so you can customize solutions and reduce friction.
Deliver compelling value props
End race-to-the-bottom pricing with compelling value props based on buyers—not the boardroom (or your competitors).
Win more deals
Find out why deals keep going dark
Some of the most important insights come from the deals you didn't close. We'll ask the tough questions (so you don't have to) and find out the REAL reasons your prospects chose a competitor over you.
Tailor your account-based approach
Design an account-based marketing and sales process that supports evaluation and purchase by committee, not one or two ad-hoc personas.
Multi-thread your sales
Stop leaving deal success in the hands of a single point of contact by multi-threading your sales throughout entire buying committees.
Stop living and dying by the quarter
Keep your finger on the pulse of your market
Buyers experience the impact of shifting market conditions before you do. Develop a tight feedback loop with your buyers so that when something happens, you know about it.
Attract, train, and retain top talent
Your teams feel the pressure of going into customer interactions blindly. Make everyone an expert on your buyers so they have the confidence and resources they need to succeed at your organization.
Base high-stakes decisions on data—not guesswork
When you understand your position in the market, know who your buyers are, and how customers are using your solutions, you can feel confident making high-level strategic decisions that will move you toward your next big growth milestone.
How it Works
Choose the metrics and customer segments that are projected to have the most value for your business in the next 12-18 months.
your task force
As your market intelligence task force, we'll conduct exploratory interviews with cohorts of your high-value buyers, giving your team bandwidth to maintain day-to-day priorities while we get answers to your most burning GTM questions.
strategic GTM insights
When we're done with our research and analysis you'll have highly competitive insights at your fingertips that you can use to upgrade your GTM strategy, brief your team on your buyers, and tackle growth—without the guesswork.